Purely Essential by Joannb.

small business: skin care

Throughout my time in college, I freelanced for a local essentials oils business that only uses natural elements in its lotions and scrubs for the body. It's aim is to provide "natural skin care that makes you look good and feel good!" (Purely Essential). Founder and CEO of Purely Essential, JoAnn Baker wanted to increase brand recognition through Southern California, as well as create educational curriculum about the health benefits of all-natural products. As a part-time photographer, marketer, advertiser, and copywriter, I worked with JoAnn to raise brand awareness and recognition, create an online platform through a business website and social media platforms, and be present at various craft shows, malls, and more.
In my senior year, I had the opportunity to focus on SEO, social media, and digital strategy for this client, along with four other classmates, and develop tangible timelines and initiatives for JoAnn to carry out as a one-woman-company. What an exciting challenge! Click here to view the report of our SEO analysis and digital campaign.